Wednesday, May 23, 2012

ITS THE PEOPLE YOU KNOW

I remember years ago my boss asking me how my marketing efforts were going. I said I was frustrated because it seems that I wasn't getting any business referrals from any of my friends. My boss turned to me and said "I think you might need to get new friends." 

His point was that a lot of people's success lies in the quality of their business network. The best place to start is to remember that when you first meet a person in business remember to think that you are with a red blooded human being! Take an interest in that person and learn as much about them as you can. Where are they from? Do they have a family? Where did they go to school? What is their favorite hobbies? Do they have a favorite restaurant? Ask questions and get to know them.

The next step is to remember to believe in yourself, because your network does. You have a lot to offer yourself. You are a special person with lots of potential. Be confident when discussing your business or profession. Think of things that will help the other person. Think of what can you do for them and expect nothing in return. 

You should show enthusiasm and confidence when talking to people. Be upbeat! Show a burning desire for success as this will resonate with the others in your group. Think of some creative ideas in meeting the customer's needs.

I remember one time I was getting a shoe shine. The gentlemen had a wide array of interesting magazines for me to read. He asked me what kind of music I liked and changed the music station to my favorite kind of music! He had a notice posted for free use of cell phone. He finished the shine and gave  me a little hand cloth with his name and phone number on it to remind me to see him again for a shoe shine! Guess what kind of tip he got that day!

No matter how much technology enters our life, its still a people business. People will buy from those who care about them and who they care about. Start caring.

Sunday, May 13, 2012

MOTHERS DAY: A WELL DESERVED DAY OF CELEBRATION

This Mothers Day was a very special day for us. Last Thursday, our son turned 18 and we decided to combine a birthday party and Mothers Day into one celebration over the weekend. My Mom made the evening special when she came to the party and surprised us with two photo albums she has kept the past 18 years showing all the activities we have had as a family. She spent a great deal of time putting together the album for all of us to enjoy. It was great to revisit all the great memories of the past. She did a wonderful job!

But that's what Moms do. They make moments special by being there around the clock 24 hours a day 7 days a week for their kids. I never appreciated my mother more than the day we brought home our firstborn from the hospital. Seeing my wife waking up every two hours (I woke up too!) to feed the baby and change his diaper (I changed the diapers too!) which seemed to go on for months and months and months. From there, we felt victorious when the baby slept through the night, his first few steps, and of course the momentous day when he was potty trained. From there, life flew with preschool, kindergarten, grade school, middle school, and high school. All those field trips, swimming lessons,  boy scouts, baseball games, helping with school plays, help preparing school projects, running school fundraisers. and of course making each holiday of every year special.  All that time, Mom was also there to be home nurse, room mom, field trip driver, seamstress, nutritionist, and the umpteen other roles she plays in the kids life. My wife has been a wonderful mother.

My mom was a wonderful mother too. She was there for me every day and night making sure I had enough food and clothing. She made sure I made it to school on time with lunch. She drove me (Dad did too!) to my hockey games, tennis lessons, school games, and plays. She did all the things for me as we have done for our children. I even went by her house today and she pointed out her pencil and pen holder which I gave her as a present from my 8th grade field trip. We have some of those kinds of mementos around the house too.

I hope all the Moms in the world enjoyed their special day today. They deserve all the praise in the world for what they have given us. They will never know how much we appreciate all the things they do to make our lives special. Thanks Mom. Love you.