I remember years ago my boss asking me how my marketing efforts were going. I said I was frustrated because it seems that I wasn't getting any business referrals from any of my friends. My boss turned to me and said "I think you might need to get new friends."
His point was that a lot of people's success lies in the quality of their business network. The best place to start is to remember that when you first meet a person in business remember to think that you are with a red blooded human being! Take an interest in that person and learn as much about them as you can. Where are they from? Do they have a family? Where did they go to school? What is their favorite hobbies? Do they have a favorite restaurant? Ask questions and get to know them.
The next step is to remember to believe in yourself, because your network does. You have a lot to offer yourself. You are a special person with lots of potential. Be confident when discussing your business or profession. Think of things that will help the other person. Think of what can you do for them and expect nothing in return.
You should show enthusiasm and confidence when talking to people. Be upbeat! Show a burning desire for success as this will resonate with the others in your group. Think of some creative ideas in meeting the customer's needs.
I remember one time I was getting a shoe shine. The gentlemen had a wide array of interesting magazines for me to read. He asked me what kind of music I liked and changed the music station to my favorite kind of music! He had a notice posted for free use of cell phone. He finished the shine and gave me a little hand cloth with his name and phone number on it to remind me to see him again for a shoe shine! Guess what kind of tip he got that day!
No matter how much technology enters our life, its still a people business. People will buy from those who care about them and who they care about. Start caring.
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